Client: ALTRA

Project: POP-UP STORE at GRAY SHOP

11/22/22

Creative Direction, Activation, Graphic Design

The ALTRA pop-up store held at GRAY SHOP’s offline showroom was a six-day brand campaign built around the early release of the new VIA OLYMPUS and ESCALANTE models, accompanied by a sample sale and exclusive promotions.

The spatial design focused on visually conveying ALTRA’s commitment to performance and technical innovation.
Inspired by the movement and energy flow of running, the layout featured dynamic curves created using industrial accordion conveyor belts.
These flexible yet sturdy structures symbolized ALTRA’s core values—agility, function, and resilience—while bringing rhythm to the product display and customer experience throughout the space.

Creative Direction: TAPA House
Production: ALTRA
Interior Design: TAPA House
Graphic Design: TAPA House
Event / Activation Planning: TAPA House
Photography: @onechungjae