Client: ALTRA
Project: Website Building
Website Development, UX/UI Design
또한 카테고리 네비게이션, 상품 탐색, 검색, 회원 기능 등 주요 쇼핑 경험을 전면 개선하고, 활동 환경, 목적, 착화감, 성별 등 다양한 조건을 기반으로 최적의 제품을 추천하는 Shoe Finder 기능을 구현해 사용자 맞춤형 구매 경험을 제공했습니다. 카카오 지도 API를 연동한 매장 찾기 기능을 구축하여 전국 오프라인 매장 정보를 직관적으로 탐색할 수 있도록 했으며, 브랜드 콘텐츠와 커머스가 자연스럽게 연결되는 정보 구조를 설계해 제품 탐색부터 구매까지 일관된 브랜드 경험을 제공하는 웹사이트를 구축했습니다.
ALTRA Korea was localized and rebuilt on the Cafe24 platform while preserving the global brand guidelines and user experience. The information architecture and design system of the global website were carefully adapted for the Korean market, with Vue.js introduced to extend beyond the limitations of the default Cafe24 theme. This enabled a component-based frontend architecture and a more dynamic, seamless shopping experience.
The website also redefined key e-commerce touchpoints, including category navigation, product discovery, search, and member features. A custom Shoe Finder was developed to recommend products based on activity, purpose, cushioning preference, and gender, providing a personalized shopping journey for each user. In addition, a nationwide Store Locator powered by the Kakao Maps API was implemented, allowing customers to easily explore offline retail locations across Korea. By integrating brand storytelling with commerce through a cohesive information architecture, the project delivers a consistent brand experience from product discovery to purchase.
UX/UI Design: @tapa_house
