Client: GRAY SHOP

Project: Opening Celebration

09/03/22

Creative Direction, Photography, Graphic Design, Production

The opening celebration for GRAY SHOP’s offline showroom in Mullae was designed as a project that thoughtfully integrates the brand’s identity with spatial adaptability.
As GRAY SHOP’s first physical space, the showroom was envisioned not only as a retail environment, but as an experimental platform for engaging directly with the community.

Drawing inspiration from the industrial character of Mullae, the interior features custom-built steel fixtures and modular structures, crafted in collaboration with local metal workshops.
Using scaffold shelving and pipe-based, movable benches, the space was designed to flexibly adapt to exhibitions, brand collaborations, and community events.

This opening celebration marked the public unveiling of the showroom’s identity—offering visitors a tangible experience of GRAY SHOP’s creative direction and evolving sensibility.

Creative Direction: TAPA House
Interior Design: TAPA House
Event / Activation Planning: TAPA House
Product Design: TAPA House
Photography: @onechungjae