< All Works

Client: Mountain Rover

Project: POP-UP STORE at GRAY SHOP

Creative Direction, Activation, Graphic Design

The Mountain Rover pop-up store held at GRAY SHOP’s offline showroom was a three-day event centered around the launch of the new TARSIER PRO and Sling Bag — showcasing the brand’s signature items all in one place.

The spatial design focused on visualizing Mountain Rover’s core philosophy of “roving” and its appreciation for rugged, outdoor aesthetics.
A curated mix of crushed stone and steel structures brought together raw natural elements and industrial motifs, capturing the spirit of the outdoors within an urban setting.

The pop-up also featured limited restocks of popular items such as the TARSIER 30 (Black, Grey) and the Daybag Mini, offering visitors a rare opportunity to experience the full Mountain Rover lineup in person.
Bringing together product utility and spatial storytelling, the event was designed to strengthen the connection between the brand and its community.
Creative Direction: TAPA House
Production: Mountain Rover
Interior Design: TAPA House
Event / Activation Planning: TAPA House
Photography: @onechungjae
mountain-rover-pop-up-store-at-gray-shop