Client: SCARPA Project: 2025 Campaign 'SHOW YOUR COLOR' 05/31/25 Photography, Styling 글로벌 아웃도어 브랜드 스카르파(SCARPA)의 2025 캠페인 “SHOW YOUR COLOR”은 인물이 아닌 제품에 초점을 맞춘 방식으로 진행되었습니다. 스카르파의 대표 모델 모히토(Mojito)를 중심으로, 아웃도어와 일상 모두에서 자연스럽게 어울리는 활용성을 보여주기 위해 다양한 장소와 상황에서 촬영을 진행했습니다. The 2025 campaign for the global outdoor brand Scarpa, titled “SHOW YOUR COLOR,” was directed with a focus on the product rather than the model. Centered around Scarpa’s iconic Mojito, the shoot captured the shoe’s versatility across both outdoor and everyday settings by photographing it in diverse locations. Designed to encourage viewers to imagine themselves within the imagery, the campaign communicates the individuality and adaptable lifestyle embodied by the Mojito. Model : @yun.achol @ganghyunorr Stylist : @tapa_house Direction : @_songhyo @kanghy0 Photography : @onechungjae @tapa_house scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign scarpa 2025 campaign 
