Client: Scarpa
Project: EXOTIC DESTINATION in Seoul
Creative Direction, Photography, Styling
TAPA House directed the shoot across back alleys, crosswalks, underground passages, and a rooftop teahouse in Mullae-dong—locations chosen for their raw, overlooked charm.
Rather than polished or predictable spots, we aimed to capture Seoul as a city of contrasts: gritty yet beautiful, familiar yet strange.
From dodging incoming teahouse guests to sipping ssanghwatang between takes, the process itself became part of the story.
Photography: TAPA House
Hair / Makeup: @_heezzi_
Styling: @kwakwhaski
Model: @kim.k.e @hanchild_
