Client: Scarpa

Project: SCARPA at the office

Creative Direction, Photography, Graphic Design

‘Scarpa at the Office’ is a concept project by Scarpa Korea, reimagining the brand’s climbing DNA in an unexpected context.
The visual story portrays a modern spirit torn between the desk and the crag — matching climbing shoes and bouldering holds with a corporate setting to create a bold, ironic contrast.
Creative Direction: TAPA House
Photography: @40jin @kiwunjeong
Graphic Design: TAPA House
Visual Storytelling: TAPA House
Model: @_meen9_ @jeibbo
Hair & Makeup: @_heezzi_
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