Client: terasaga
Project: Brand Development
Brand Identity, Clothing, Photography, Website Development, UX/UI Design, Graphic Design
브랜드의 철학과 방향성을 시각적 콘텐츠와 텍스트 전반에 일관되게 반영하여 소비자가 terasaga를 직관적으로 이해하고 공감할 수 있도록 설계했습니다. 또한 아웃도어 활동에서도 과도하게 테크니컬한 기능성보다 일상성과 활용성을 강조한 캐주얼 의류를 새로운 형태의 아웃도어 기어로 인식할 수 있도록 브랜드 경험과 메시지를 구축했습니다.
The terasaga Brand Development project encompassed the entire process from brand strategy and product development to brand identity creation, product photography, and website development, delivering a fully end-to-end brand experience.
The project was designed to communicate terasaga’s philosophy and vision through cohesive visual content and storytelling, enabling consumers to understand and connect with the brand intuitively. Rather than emphasizing highly technical performance wear, the branding positioned casual apparel as a new form of outdoor gear—one that seamlessly integrates functionality with everyday wear and encourages a more approachable outdoor lifestyle.
Photography: @onechungjae @tapa_house
Website Development: @tapa_house
Design: @tapa_house
