Client: Teton Bros.
Project: Layering Guide
Creative Direction, Videography
Using a chroma key studio setup and a walking pad to simulate continuous motion, we captured seamless transitions of seasonal layering, allowing the viewer to understand the brand’s systemized approach to performance apparel.
From base layers to outer shells, each combination was styled and filmed to highlight functionality, breathability, and real-use adaptability—demonstrating how Teton Bros. designs for movement, not just weather.
The result is an informative yet visually dynamic guide that reflects both product logic and lifestyle integration.
Videography: TAPA House
Styling: TAPA House
